Week 2 Blog

La Croix is a company that sells flavored carbonated water, their value proposition being "100 percent natural".

There has been a lawsuit filed challenging their claim of being "100 percent natural", as certain chemicals have been found in their products, such as linalool, which can also be found in certain insecticides.

Experts say that since La Croix beverages contain such little amounts of these chemicals, there is not need to worry about the effects.

They said that if people were worried about this affecting their health, they shouldn't be consuming curry, orange juice or lemonade, either.

They also included that the only possible side effects would be mild skin and eye irritation, only from a vast consumption of the chemical.

The marketing challenge in this situation is the company's reputation. Their number one claim turned out to be untrue, so La Croix's customers most likely feel betrayed and that they can no longer trust the company to tell them the truth about what they are consuming.Some outcomes of this occurrence could be loss of customers, lower sales, and overall loss in profit.

If I were the brand manager of La Croix, I would apologize to our loyal customers and obtain expert statements which support that La Croix is safe to drink and the chemicals are harmless. I also might try to find a way to prove that the product is still 100 percent natural, but if that doesn't work out, then I would have the company statement edited to not contain false information.

I learned from this assignment that people are constantly trying to tear each other down. Business is a dangerous game.